Media Planner

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive audio media planning and client-facing recommendations across podcasts, radio, streaming, and YouTube influencers, from strategy through campaign execution.

  • Own client recommendations and presentations for audio channels and content.
  • Must-have: 3+ years in media or advertising with negotiation experience.
  • Standout: Deep networks relationships and ability to onboard networks and ensure accurate campaigns.

Job Description

Responsibilities

  • Curate audio based media plans and provide rationale behind recommendations utilizing, but not limited to, client KPI goals, allocated budgets, and target demo information. Utilize external research tools to form recommendations
  • Build and maintain strong relationships with audio networks and partners across podcasts, radio, digital streaming platforms, and YouTube influencers. Work with networks to discuss client needs, negotiate rates and terms, and support active campaigns through optimizations
  • Develop a strong working knowledge of audio-influencer channels. Be able to articulate why a show or channel may or may not be right for a client’s business goals or budget
  • Lead client recommendations & presentations for media related channels and content
  • Work with the account strategy team to ensure that client budgets, flowcharts, and network contracts match what is approved to book
  • Ensure that all campaigns are accurately entered into the audio buying system, and all orders are accurate, countersigned, and returned. Conduct audits to ensure campaigns are up to date and do not require revisions
  • Support the Ad Ops team to onboard networks and shows with educating them on campaign expectations (client products, measurement, creative, etc.)
  • Work with finance on billing actualizations, missing invoices, and mismatches to finalize invoicing to clients on a monthly cadence

Requirements

  • At least 3 years’ work experience in media, marketing, or advertising. Audio experience is preferred
  • Critical thinking skills specifically within negotiations and tactical recommendations
  • Deadline-oriented, being able to manage deadlines both with clients and internal stakeholders
  • Proficiency in G-Suite as well as Excel (including, but not limited to pivot tables and VLOOKUP functions)
  • Strong presentation skills
  • Strong organizational skills
  • Strong written and verbal communication
  • Ability to manage multiple tasks at a time
  • Self-described “go-getter” / hustler, anticipating the next step and action to make teams and client projects move forward
  • Collaborative worker and able to manage communications and projects across teams

Preferred

  • Self-described “go-getter” / hustler, anticipating the next step and action to make teams and client projects move forward
  • Collaborative worker and able to manage communications and projects across teams

Benefits

  • In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, Ad Results Media offers paid maternity and paternity leave, pre-tax savings on commuter expenses, and generous paid time off.
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Ad Results Media

ARM is a full-service agency that specializes in audio media. We plan, buy, create, and measure ad campaigns across podcasts, streaming audio, terrestrial and satellite radio and YouTube.

Founded in 1998
Houston, Texas, USA
94 employees (38 in marketing)

Traffic Signals

Monthly Visitors
8.9K
Traffic Source Mix
Search
24%
Direct
27.1%
Referral
4.9%
Social
3.2%
Paid
0.7%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
35 (37% of company)

Funding

Last Raise
Private Equity, 6 years ago

Funding History

  • Dec 2019
    Private Equity

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