Responsibilities

• Social Media Strategy & Management
• - Own the company's Instagram strategy, brand presence, and content calendar
• - Develop original content that strengthens brand awareness, thought leadership, and customer engagement
• - Maintain a consistent visual identity across all marketing channels
• - Manage client social media accounts (e.g., laundromat clients) and serve as the creative lead for ongoing content production
• AI Content Creation
• - Generate AI-assisted images, videos, social graphics, motion graphics, etc.
• - Continuously evaluate and implement new AI tools to improve content quality, creative production speed, and marketing automation
• - Build repeatable AI workflows for graphic design, video editing, copywriting, content ideation, and campaign execution
• Graphic Design & Creative Production

Requirements

• Proven experience managing and growing social media for an established brand (Instagram experience strongly preferred)
• Professional graphic design skills (portfolio required)
• Strong video editing and content production experience
• Experience capturing and producing original photo and video content
• Comfortable appearing on camera for brand content when needed
• Demonstrated experience managing a company's visual identity and brand consistency
• Deep familiarity with AI creative tools and automation workflows
• Experience creating webinars, promotional videos, and multimedia marketing campaigns
• Excellent visual storytelling skills
• Highly organized, proactive, and execution-oriented

Preferred

• Experience marketing to SMBs or local service businesses
• Experience in the laundromat, dry-cleaning, franchise, or home services industries
• Experience with B2B marketing
• Familiarity with paid social content/ad creative
• Experience with automation tools