Media Marketing Associate, Paid Social at Ralph Lauren | New York City, NY | $62K/yr – $90K/yr

Media Marketing Associate, Paid Social

New York City, NY (On-site)

$62K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Drive hands-on paid social execution across platforms, coordinating creative, media, and analytics to optimize campaigns and budgets while delivering cohesive messaging and data-driven improvements.

Campaign Execution: Plan, launch, and optimize paid social across Meta, TikTok, Pinterest, Snapchat, and emerging platforms.
Cross-Functional Collaboration: Align with Creative, Brand Marketing, PR, Organic Social, and Performance Marketing to maintain cohesive messaging.
Measurement & Optimization: Monitor campaign performance, derive actionable insights, and recommend data-driven optimizations.

Job Description

Support the execution and launch of paid social campaigns across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging platforms.
Assist with campaign planning and execution, including ownership of the creative briefing process, manage asset trafficking, and implement ongoing optimizations aligned with brand and business objectives.
Partner with internal teams such as Creative, Brand Marketing, PR, Organic Social, and Performance Marketing to ensure cohesive messaging and execution.
Work closely with media agencies and platform partners to implement campaigns, track deliverables, and trouble-shoot.
Monitor campaign performance using platform analytics and third-party tools; contribute to pulling actionable insights, provide optimization recommendations, and support ad hoc analysis.
Support budget tracking and execute invoice reconciliation to ensure accurate spend and efficient media execution.
Maintain reporting dashboards and weekly/seasonal performance summaries.
Stay informed on platform updates, consumer trends, and competitive activity to support continuous improvement.

2–4 years of experience in paid social media or digital marketing, preferably in retail or e-commerce.
Hands-on experience with platforms such as Meta Ads Manager, TikTok Ads, Google Analytics.
Strong analytical skills with the ability to interpret data and translate insights into action.
Proficiency in Microsoft Excel and PowerPoint.
Strong organizational skills with the ability to manage multiple priorities in a fast paced environment.
Excellent communication skills and collaborative team player with attention to detail.
Interest in digital innovation, social media trends, and performance marketing.

Ralph Lauren

3.8 Glassdoor

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.

Founded in 1967

New York, New Mexico, USA

21K employees (3,127 in marketing)

corporate.ralphlauren.com

73% recommend to a friend

85% CEO approval