Responsibilities

• Plan and purchase all types of TV and Streaming inventory: national, broadcast, cable, local, CTV, streaming (Direct IO and Targeted), video, sports, premium opportunities (i.e. Upfront, Sponsorships), etc.
• Use data to optimize campaigns and monitor networks/publishers for inventory clearance, viewership, competitive, audience changes, etc.
• Assess campaign performance in real-time while providing feedback on optimizations to clients to ensure all media plans are delivering on KPIs, and external parties with media schedules
• Evaluate every single media purchase through a data and analytics lens and negotiate pricing and plans where applicable
• Work closely with client strategy team to help clients scale and grow their business effectively, and equip clients to understand full funnel media implications
• Seek out unique opportunities e.g. discounted inventory, client specific packages, upfront inventory, etc.
• Participate, actively engage, and be able to answer complex media questions in client meetings
• Work alongside Product, Engineering, Data Science to assist in helping develop and upgrade our convergent TV ad platform

Requirements

• 3-5 years of experience with TV buying and planning; bonus for platform/programmatic trading
• Understand TV and Streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and availability to build insightful and strategic media plans
• Experience in optimizing media buys based on performance outcomes and KPIs
• Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture
• Advanced presentation and communication skills. You are a strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders
• You appreciate tech, product, engineering, data and analytics, and comfortable and quick at learning software and systems (i.e. Tatari’s proprietary buying platform).
• Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets
• Detail-oriented, organized and able to manage processes and simultaneous workflows— ability to multi-task

Preferred

Benefits

• Total compensation ($70,000-90,000/Annually)
• Equity compensation
• Health insurance coverage for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office