Media Manager

Responsibilities

• Develop short- and long-term media strategies for multiple clients, aligning channel plans and tactics with business goals.
• Plan, launch, manage, and optimize paid traditional, digital and retailer campaigns, including search and social advertising, audience targeting, budget pacing, and A/B testing.
• Monitor campaign performance, define and track key performance indicators (KPIs), and turn analytics into clear, actionable recommendations.
• Prepare and present reports that communicate results, learnings, and opportunities to clients and internal teams.
• Recommend integrated digital tactics across paid, earned, and owned channels across traditional and digital media, considering the customer journey and a consistent omnichannel experience.
• Collaborate with account, creative, public relations, and social media teammates to develop and execute effective campaigns.
• Evaluate traditional and digital programs and identify opportunities to improve performance, efficiency, user experience, and return on investment.
• Stay current on traditional and digital media platforms, tools, trends, and best practices, and determine which developments are relevant to client needs.
• Build trusted client relationships through sound counsel, clear communication, follow-through, and a focus on results.
• Contribute to the growth of the agency’s digital practice by identifying opportunities to expand services and support client needs.

Requirements

• We’re looking for a media marketing professional with 5+ years of relevant experience, either agency-side or client-side, who brings both strategic perspective and hands-on campaign management skills.
• Experience planning and managing multi-channel or omnichannel traditional and digital marketing campaigns.
• Hands-on experience with paid media platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager, TikTok Ad Manager, as well as experience working with programmatic partners where relevant.
• Experience in the retailer media space is strongly preferred, including familiarity with platforms such as Instacart Ads and retailer-sponsored search platforms (e.g., Criteo, Kroger Precision Marketing, Citrus Ad, Inmar).
• Proficiency with Google Analytics 4 and Google Tag Manager, plus experience building or interpreting performance dashboards and reports in Google Data Studio.
• Strong analytical skills and the ability to explain performance clearly and turn findings into practical next steps.
• Knowledge of SEO strategy, current best practices, and commonly used tools.
• Strong project management, communication, presentation, and problem-solving skills; able to balance multiple clients, priorities, and deadlines.
• Comfort leading client conversations, facilitating brainstorming, and building consensus across teams; experience guiding teammates is a plus.
• Working knowledge of Microsoft Office and Google Workspace.

Preferred

• Experience in the retailer media space is strongly preferred, including familiarity with platforms such as Instacart Ads and retailer-sponsored search platforms (e.g., Criteo, Kroger Precision Marketing, Citrus Ad, Inmar).
• Experience with CRM and content management systems (CMS) is a plus.

Benefits

• Company-paid individual health, dental, life, and disability insurance.
• A performance-minded culture that values accountability, collaboration, and work/life balance.
• A supportive team and stimulating work environment, with opportunities to learn and grow.