Responsibilities

• Develop and own integrated paid media strategies aligned with business objectives across digital and traditional channels
• Plan, implement, monitor, and optimize advertising campaigns
• Manage media budgets, forecasts, and approvals
• Coordinate media buying and campaign execution with agency partners
• Maintain campaign timelines, project updates, and stakeholder communication
• Analyze campaign performance data and translate findings into actionable improvements
• Optimize conversion performance across the marketing funnel
• Conduct A/B and multivariate testing, funnel analysis, and usability reviews
• Track and improve ROAS, lead quality, and conversion rates
• Build and maintain an ongoing optimization roadmap

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 5–6+ years of digital marketing experience, including paid media
• Experience managing complex media campaigns and budgets
• Google Ads
• The Trade Desk
• Meta advertising platforms
• Adobe Analytics or similar analytics platforms
• Strong analytical, communication, and project management skills
• Ability to interpret data and make data-driven decisions
• Proficiency with Microsoft Office or similar productivity tools

Preferred

• Experience with Tableau or similar visualization tools
• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Knowledge of conversion tracking and attribution models
• Experience with project management software
• Experience working in regulated or compliance-driven industries
• Agency or high-growth company experience
• Experience collaborating with creative or design teams