Responsibilities

• Collaborates with clients and teammates to assist in translating marketing strategies into effective media plans and tactics
• Serves as a knowledgeable resource on media best practices; escalates complex issues to media director as needed
• Contributions to the development of campaign objectives, audience strategies, channel mix, and testing plans
• Partners with media agency to support campaign setup, trafficking, QA, and ongoing execution
• Drafts and refines media briefs based on client strategies; manages review and approval of brief with guidance from media director
• Buil ds and maintains relationships with clients across assigned business areas; supports regular status and reporting
• Monitors advertising performance and recommends optimizations in partnership with agency and analytics teams
• Manages day-to-day coordination and project management for the media components of campaigns, using established operational processes, ensuring timelines and deliverables are met
• Collaborates with creative, web, and analytics teams to ensure alignment on messaging, landing experiences, and measurement
• Works with internal and external analytics partners to confirm proper tracking is in place; assists with reporting and insights
• Reviews media plans to ensure alignment with strategic direction and budget parameters; contributes to constructive feedback to media agency

Requirements

• Approximately 3 years of experience in media planning/buying, digital marketing, or integrated advertising required (healthcare experience a plus)
• Familiarity with paid media channels (e.g., search, social, programmatic, display, video) and basic marketing analytics
• Strong project management, communication, and stakeholder relationship skills
• Ability to work independently on day-to-day tasks with guidance from senior staff on complex initiatives

Preferred

• Healthcare experience a plus

Benefits

• health coverage
• life insurance
• disability insurance
• 401k benefits