Responsibilities

• Act as a subject matter expert in brand media planning and analysis across channels with a focus on linear TV, digital video, OOH, social, etc.
• With minimal direction from leadership, exercise considerable judgement to manage media campaign analysis and reporting with agency partners and performance marketing teams on a monthly and quarterly basis, to deliver results and actionable insights across stakeholder groups.
• Manage execution of media planning for campaign launches including trafficking, asset rollout, and compliance with financial regulations, including ability to deliver operational efficiencies and document best practices in process.
• Inform budget forecasting and reconciliation, working with finance, agency partners and cross-functional teams to ensure alignment on spend.
• Influence cross-functional teams and build relationships with performance media, loyalty team and bank partners to inform short and long term media planning decisions.
• Analyze data to inform strategic media adjustments and recommendations by channel, with a focus on upper funnel.
• Communicate frequently and collaborate effectively across workgroups to inform media approach recommendations.

Requirements

• 4 years of experience in executing paid media programs either in-house or at a media agency.
• Bachelor’s degree or an additional two years of relevant training/experience in lieu of this degree
• Experience leading media strategies across paid social, search, display, video/linear TV, OTT/CTV, and OOH.
• Understanding of attribution models and cross-channel brand lift studies.
• Strong analytical background and budget management experience.
• Demonstrated ability to take complex media challenges and communicate them to non-media audiences across the organization.
• Experience with Google Analytics, Google Marketing Platform.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off