Responsibilities

• Play a pivotal role in partnering with our clients in defining and executing their media and influencers strategy.
• You will be responsible for maintaining and cultivating relationships with 25 or more key media and influencers, including business press, tech trade, vertical trade, local reporters, analysts, and social media influencers. In partnership with the practice leader, you will also identify and meet 2-3 net new influencers each quarter.
• Provide direct advice and guidance to clients, including media and influencer strategy and interview coaching; write and edit content for media consumption, including talking points and messaging, pitches, and statements.
• Develop and place stories at all levels –business, broadcast, trade, vertical – to help clients grow, win, and lead in their respective areas.
• Lead, advise, and collaborate with other Media & Influencer Leads and cross-functional teams to optimize client marketing and communications efforts.
• Develop and execute strategic media and influencer plans for news announcements, including product, funding/financial, M&A, surveys, personnel, etc. for assigned accounts.
• Attend B2B technology-specific industry conferences and events as needed.
• Responsible for media relations excellence, including creating targeted media and influencer lists, developing briefs, strategic interview preparation documents, staffing media and influencer interviews, and placing bylined articles and op-eds; direct awards and speaking campaigns.