Media Director at Working America | District of Columbia, USA

Working America

Media Director

District of Columbia, USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own a data-driven, company-wide media and content engine that blends traditional, digital, and emerging channels while prioritizing women-led, BIPOC, non-college educated, working-class audiences.

Growth & Brand: Lead cross-channel media plans and creative communications to deliver high-impact content and a cohesive brand narrative.
Audience & Outreach: Direct analytics-informed outbound campaigns targeting diverse communities with a focus on underserved groups.
Team & Collaboration: Manage the media team, vendor network, and partnerships with field, analytics, and tech teams to optimize campaigns and share insights.

Job Description

Direct and manage the organization's marketing functions across all media.
Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms.
Stay on top of digital marketing trends and evaluate them for Working America's potential implementation.
Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes.
Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences.
Experiment with unconventional brand assets, content formats, and storytelling techniques.
Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies.
Engage with internal analytics teams to extract, implement, and optimize insights across campaigns.
Analyze, report, and share insights, strategies, and optimizations from our collective media presence.
Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff.

Working America

Working America unites working people who don’t have a union on the job. With more than 4 million members in urban and suburban communities, we work together for good jobs, a fair economy, and a democracy representing all of us. http://workingamerica.org

Founded in 2003

Washington, District of Columbia, USA

384 employees (27 in marketing)

workingamerica.org