Media Director

Duluth, GA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead multi-channel media strategy and team leadership to maximize ROI and cross-functional impact.

  • Must-have: 10+ years in media planning/buying and 3+ years in leadership.
  • Standout: Directly manages roles including a Performance Marketing Manager and a Digital Marketing Manager.

Job Description

Responsibilities

  • Develop and execute integrated media strategies to drive brand awareness and engagement.
  • Oversee media planning and buying across traditional channels, ensuring alignment with broader marketing objectives.
  • Partner with internal teams, including marketing, merchandising, and creative, to ensure cohesive and integrated campaigns.
  • Collaborate closely with digital and social media teams to ensure seamless cross-channel integration.
  • Manage media budgets, forecasts, and resource allocation to maximize ROI.
  • Build and maintain strong relationships with media vendors and agency partners.
  • Negotiate and manage contracts with media partners, securing favorable terms and pricing.
  • Analyze media performance data and campaign results, providing actionable insights to optimize campaigns.
  • Present regular performance reports, highlighting key metrics, trends, and recommendations to senior management.
  • Lead, mentor, and develop a manager of performance marketing, fostering a culture of collaboration and continuous learning.

Requirements

  • 10+ years of experience in media planning and buying, with a proven track record of driving results and maximizing ROI. (Required)
  • 3+ years in a leadership role. (Required)
  • Four-year college degree or equivalent experience in marketing, advertising, business, or a related field. (Required)
  • Excellent leadership and team management capabilities. (Required)
  • Strong negotiation and contract management skills. (Required)
  • Exceptional analytical and problem-solving abilities. (Required)
  • Effective communication and presentation skills. (Required)
  • Ability to thrive in a fast-paced, collaborative environment. (Required)

Preferred

  • Master's Degree (Preferred)

Benefits

  • competitive compensation to all associates.
  • comprehensive benefits package including health and dental insurance
  • 401k retirement savings with company match
  • flex spending account
  • paid personal time off
  • paid company holidays
  • parental leave
  • employee eyewear discount
  • training programs and access to educational courses
  • opportunities for professional growth and long-term career fulfillment
National Vision logo

National Vision

3.4 Glassdoor

National Vision is one of the largest optical retail companies in the United States with over 1,200 stores in 38 states and Puerto Rico. We help people see their best to live their best through our optical products and services. For more than 30 years, we have been improving lives by providing eye care and eyewear for value-seeking and lower-income consumers.Retail brands include America’s Best, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases, and an e-commerce website DiscountContacts.com, offering a variety of products and services for customers’ eye care needs.

Founded in 1990
Duluth, Georgia, USA
64% recommend to a friend
81% CEO approval

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