Media Director at Mitchell+Palmer | Boise, ID

Media Director

Boise, ID (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic media leadership across channels as a Media Director, aligning planning, buying, and team execution to maximize ROI.

Own end-to-end media planning and campaign execution across multiple channels.
Must-have: 8+ years leading media teams with budgeting, negotiation, and analytics.
Standout: proven cross-functional leadership and ROI-focused optimization.

Job Description

Responsibilities

Develop comprehensive media plans that align with the client’s overall marketing objectives. This involves researching target audiences, identifying appropriate media channels, and determining the most effective allocation of budget across these channels.
Manage the media budget efficiently and effectively, ensuring that resources are allocated optimally to achieve maximum ROI.
Oversee the negotiation and purchase of media space and time, including securing favorable rates and placements to reach the target audience effectively.
Direct the execution of media campaigns from start to finish, including coordinating with creative teams, media agencies, and other stakeholders to ensure that campaigns are delivered on time and within budget.
Monitor the performance of media campaigns in real-time by using data analytics tools to analyze key metrics such as reach, engagement, conversion rates, and ROI. Based on these insights, make data-driven decisions to optimize campaign performance and improve future media planning strategies.
Keep abreast of industry trends, consumer behavior, and competitive landscape to inform media strategy and identify new opportunities for reaching and engaging target audiences.
Lead and manage a team of media professionals, including media planners, buyers, analysts, and coordinators, to ensure that goals are met, and objectives are achieved.
Build and maintain relationships with media vendors, advertising agencies, and other external partners to leverage resources, negotiate contracts, and stay informed about industry developments.
Collaborate with other departments such as marketing, advertising, sales, and product development to align media efforts with overall business goals and ensure cohesive messaging across all channels.
Ensure that all media activities comply with relevant regulations and industry standards, including advertising guidelines, data privacy laws, and ethical considerations.

Mitchell+Palmer

Mitchell+Palmer is a strategic creative agency based in Boise, Idaho that knows no bounds imaginatively or geographically. Melding big market agency experience with a nimble boutique mindset, we are building strong relationships by solving tough business challenges – attacking each with fresh strategic insights and unbridled creative exuberance.

Founded in 2008

Boise, Idaho, USA

33 employees (20 in marketing)

www.mitchellpalmer.com