Responsibilities

• Develop and oversee integrated media strategies across various channels, including digital, print, and social media.
• Lead media planning, buying, and optimization efforts to ensure maximum ROI for client campaigns.
• Collaborate with cross-functional teams, including creative, account management, and analytics, to align media strategies with overall campaign goals.
• Analyze media performance data to provide actionable insights and recommendations for future campaigns.
• Contribute actively to the development and delivery of compelling new business pitches, leveraging innovative strategies and insightful presentations to captivate potential clients and secure valuable partnerships
• Lead and mentor a team of individuals, providing guidance, support, and feedback to foster professional growth and maximize team performance in alignment with organizational goals.
• Manage relationships with media vendors and negotiate favorable terms and rates.
• Stay current with industry trends, emerging media technologies, and best practices to continually innovate and improve media strategies.
• Serve as the primary senior point of contact for assigned clients, fostering strong, trusted partnerships through proactive communication and strategic counsel.
• Anticipate client needs and identify opportunities for upselling or expanding services to drive organic account growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in media planning and buying, preferably within the health, wellness, or pharmaceutical industry.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and negotiation skills.
• Leadership experience with the ability to manage and mentor a team.