Own end-to-end paid media planning and buying for a fast-moving tourism/travel account, translating data into client growth while leading a high-performing team in a dynamic, multi-channel environment.

• Growth & Leadership: Primary strategic media partner, driving agile decision-making and rapid pivots.
• Omnichannel Strategy: Oversee integrated plans blending digital (Social, Search, Programmatic, Video) with traditional media, influencer marketing, and sports sponsorships.
• Hands-on Execution: Player-coach who can log into Meta, Google Ads, TikTok to troubleshoot and optimize when needed.
• Framework Elevation: Align planning, execution, and tracking with brand architecture and high-performance standards.
• Campaign Collaboration: Work closely with creative, analytics, and account teams to develop well-rounded campaigns.
• Team Development: Directly manage, coach, and build accountability structures for media planners and buyers.
• Budget & Outcomes: Manage complex budgets, forecast against client objectives, and translate data into compelling client stories.