Media Coordinator

Madison, WI (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 days ago

Job Summary

Own end-to-end support for media planning and optimization, including research, campaign setup, buy stewardship, analytics reporting, and budget monitoring across digital and traditional channels.

  • Coordinate planning and optimization workstreams with planners/buyers
  • Deliver analytics-driven insights and periodic reports
  • Ensure accurate invoicing and issue resolution in collaboration with accounting

Job Description

Responsibilities

  • Work with digital and traditional media planners/buyers to help support all media functions in the agency
  • Provide research support to planner and buyer as-needed for support points needed for media plans
  • Assist in planning research and idea generation pre-campaign
  • Support in optimizing digital media buys in digital media platforms, including but not limited to Google Ads and social media platforms
  • Digital media and Analytics optimization reporting
  • Upload digital campaigns as assigned
  • Work with media planners/buyers to prepare buys and secure media across broadcast, print, out-of-home, and digital
  • Perform buy stewardship and management tasks, including vendor communications, trafficking creative, and issuing make goods
  • Assist in preparing periodic analytics reports – pulling data, formatting report and taking initial approach at insights
  • Assist in monitoring and providing optimization recommendations for digital buys

Requirements

  • Location Restrictions This remote position is available to U.S. residents only. Residents of California, New York, and Texas will not be considered.
  • Consistently demonstrates follow through and expedient execution of multiple tasks simultaneously
  • Displays a strong attention to detail, organizational skills and problem-solving
  • A proven understanding of the role of the media role within an agency, its relationships with clients, and media services delivery (planning, placement, optimizing)
  • Effectively and proactively communicates and interacts with all key media stakeholders on projects and assignments
  • Ability to anticipate project needs, internal or client-related issues
  • Proactively seeks out new tasks
  • Proficient computer skills, including Microsoft Office 365 (Word, PowerPoint, Outlook, and Excel)
  • Superior communication and interpersonal skills
  • Bachelor’s degree in marketing or communications preferred
KW2 logo

KW2

KW2 is a full-service digital and marketing agency that has been empowering and improving lives since 1986. We are a National and Wisconsin certified woman-owned business enterprise (WBE). KW2 is a Federal and Wisconsin certified woman-owned business enterprise (WBE).The ideas our people apply make our agency great. With experience on brands like Coca-Cola, Microsoft, Harley-Davidson, Boeing and The Green Bay Packers, our team brings vast knowledge to KW2 for brands like Berkshire Hathaway Travel Protection, EatStreet, The State of Wisconsin and The University of Wisconsin-Madison. Our culture makes us very different, and very easy to partner with. From our collaborative values, to a potter of record, to a lobby with a rotating art gallery, to our weekly happy hour hangs, KW2 is deliberately different. InBusiness Magazine readers agree, having named KW2 2018’s best advertising agency and a web development company finalist.

Founded in 1986
Madison, Wisconsin, USA
42 employees (15 in marketing)

Marketing Team

Marketing Team Size
9 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9K

Headcount Trend

Current headcount: ~42
KW2 logo

Media Coordinator

KW2 · Madison, WI · Hybrid