Responsibilities

• Develop and execute local media and community relations strategies aligned with PWHL communications objectives and League standards.
• Serve as the primary media contact for PWHL San Jose, cultivating and maintaining strong relationships with local print, digital, radio, and television media to expand coverage and brand visibility in the San Jose market.
• Create and manage strategic messaging and storytelling, including player features, press releases, game notes, and postgame summaries.
• Arrange and coordinate in-person, virtual, and phone interviews as needed for team personnel and players, facilitating effective communication with media representatives.
• Coordinate media access and coverage for practices, home games, and team events, including media accreditation, interview scheduling, and on-site media operations.
• Collaborate with photographers, videographers, and content teams to deliver high-quality media assets that support communications and marketing objectives.
• Lead community engagement initiatives, including media appearances, community events, theme nights, and the team’s charitable donation program.
• Maintain a strong understanding of the team, League, and local San Jose media landscape while ensuring confidentiality and professionalism across all communications activities.
• Flexibility to work evenings, weekends, and non-traditional hours as required by the game and event schedule. Ability to be on-site at all home games and events, frequent attendance at practices and other activities in the San Jose market, as well as team travel to away games and events (via bus and air) is required.

Requirements

• Minimum of 5 years working in sports media relations, public relations, communications, journalism, or related professional experience.
• Bachelor’s degree in communications, media, sports management, or a related field.
• Proven experience in media and public relations, including media pitching, relationship building, press operations, and handling sensitive or high-profile communications.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
• Proficiency with computers and Microsoft Office programs.
• This position is based in the United States. Applicants must be legally authorized to work in the United States on a full-time basis. The PWHL does not provide visa sponsorship for this role.

Preferred

• Experience in the sports and entertainment industry.
• Existing relationships with San Jose / Bay Area media outlets, reporters, and editors.
• Strong knowledge of hockey, including the game’s structure, terminology, and culture, with the ability to apply that knowledge to media strategy and storytelling.
• Experience supporting a launch market, expansion team, or new brand introduction.