Media Communications and Promotion Specialist

El Monte, CA (On-site)

$71K/yr – $81K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive bilingual PR and content creation for Mutual Trading Co., coordinating campaigns for Sake School brands and managing cross‑functional efforts with sales, purchasing, and external partners.

  • Must-have: 4+ years in PR, content creation, or communications with EN→JP fluency.
  • Standout: Lead cross‑functional campaigns and bilingual content for multiple brands and events.

Job Description

Responsibilities

  • er the manager’s direction, create and coordinate bilingual content that supports the Company’s corporate and sales goals, including promotions, advertising, PR, events, and community initiatives for Sake School of America and Miyako Sushi and Washoku School.
  • Write, edit, and translate content (EN→JP) for websites, social media, newsletters, flyers, catalogs, and internal/external communications, ensuring consistency in voice and branding.
  • Lead content planning and regular updates for Company websites and social media channels (Instagram, Facebook, etc.), ensuring posts are timely, engaging, and aligned with Company branding.
  • Collaborate with the PR Graphic Designer to develop integrated campaigns and visual content (e.g., flyers, web banners, editorials) that support promotional initiatives.
  • Coordinate and support cross-functional PR campaigns such as JFRE, anniversary events, press conferences and Sake School of America, Miyako Sushi & Washoku School initiatives by working with internal teams, vendors, and external partners to ensure message alignment and timely execution.
  • Work collaboratively to maintain and update the Company’s product catalog with new product highlights in collaboration with Sales and Purchasing teams.
  • Support HQ-to-branch communication, especially for community PR and sponsorship initiatives.
  • Assist in planning and execution of community-based events and cultural activations (e.g., nonprofit collaborations, food festivals, local sponsorships), ensuring brand presence and community engagement.
  • Draft and distribute press releases, public announcements, and campaign updates; maintain organized contact lists for media, vendors, and community organizations.
  • Attend Company meetings, events, and functions, including those outside of normal working hours.

Requirements

  • Native-level English – Read/write/speak/listen
  • Business-level Japanese; native Japanese preferred – Read/write/speak/listen
  • Bachelor’s degree in communications, Marketing, Journalism, Public Relations, or related field required
  • 4+ years of relevant experience in public relations, content creation, or communications
  • Pass the Sake Adviser and Shochu Adviser certification courses within 1 year of employment
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience with design programs such as Illustrator, Photoshop, and InDesign
  • Familiarity with social media platforms and scheduling tools (e.g., Instagram, Facebook)
  • Basic knowledge of content management systems (e.g., WordPress, GoogleSite)
  • Working knowledge of product catalog management in collaboration with Sales and Purchasing teams
  • Ability to work independently and as part of a team
  • Ability to adapt to frequent changes in assignments and workload
  • Specific vision ability (including close and distance vision, color vision, peripheral vision, depth perception) required

Preferred

  • Familiarity with social media platforms and scheduling tools (e.g., Instagram, Facebook)
  • Knowledge of Japanese foods and liquors; knowledge of foodservice industry trends is a plus
  • Basic understanding of content management systems (e.g., WordPress, GoogleSite)
  • Basic understanding of visual content collaboration tools (Canva) is a plus
  • Ability to manage multiple projects simultaneously and meet deadlines

Benefits

  • All paid Health, Dental, and Vision Insurance for employees and their dependents
  • Life Insurance and 401k Plan with company match.