Media Buyer

Clearwater, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own planning, launching, and managing paid advertising campaigns across digital channels, with a data-driven focus on improving efficiency and scaling performance.

  • Analyze performance data and test optimizations
  • Optimize ROAS, CPA, CAC, CTR, CPC, and attribution
  • Collaborate with teams to implement winning campaigns and creatives

Job Description

Responsibilities

  • planning, launching, managing, and optimizing paid advertising campaigns across our digital channels.
  • own campaign performance, analyze data, identify opportunities, and continuously test ways to improve efficiency and scale.
  • understand why campaigns are performing, what needs to change, and how to make them better.

Requirements

  • 2+ years of hands-on paid media buying experience
  • Proven experience managing and optimizing paid advertising campaigns
  • Strong understanding of Meta Ads Manager and paid social advertising
  • Experience with Google Ads and/or TikTok Ads strongly preferred
  • Experience managing meaningful advertising budgets
  • Strong understanding of ROAS, CPA, CAC, CTR, CPC, CPM, conversion rates, and attribution
  • Highly analytical and comfortable working with large amounts of performance data
  • Strong Excel/Google Sheets skills
  • Experience with e-commerce or DTC brands strongly preferred
  • Ability to make decisions quickly based on data
Zulay Kitchen logo

Zulay Kitchen

3.8 Glassdoor

Zulay Kitchen was founded in 2015 by Aaron and Whitney Cordovez. The soon to become an Amazon Top Best Seller brand started from the premise that a happy kitchen often means a happy family and that innovative, fair priced and high quality kitchen tools and gadgets can make the difference in every home in the country and the world.Whether the innovation was in how easily or quickly someone can squeeze a lemon or make the perfect cup of cappuccino in the morning, we know who we are working for: those who deserve a break and deserve more time with their families.Zulay Kitchen was named after Zulay, Co-Founder Aaron's mom. Zulay raised two rowdy boys as a single mother and still always found time to cook for them. She often used natural remedies and natural food's healing properties to take care of Aaron and his brother, always certain that good food and an exemplary work ethics were the best investment for the future of her kids and community.After all this years and the success of the company, Zulay Kitchen is still paying back and recognizing mothers and fathers who are the foundation of our culture and the future of families. We are growing, supporting our community and expanding on new territories. We are blessed to be working with America's greatest wholesale and e-commerce platforms, such as Target, Wayfair, Walmart and Ross, not to mention Amazon.

Founded in 2015
Clearwater, Florida, USA
67 employees (13 in marketing)
100% recommend to a friend

Marketing Team

Marketing Team Size
8 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.6B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
15%
Direct
38.5%
Referral
3.8%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~67
Zulay Kitchen logo

Media Buyer

Zulay Kitchen · Clearwater, FL · On-site