Senior Director of Digital Media
United States Bowling Congress
USA (Remote)
In-houseFull-timeSenior level12+ years exp.
1 day ago
Media Buyer
Jupiter, FL (Hybrid)
$100K/yr – $110K/yrMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid media strategy and execution for a CPA firm, owning Meta-led lead generation with Google Ads as a secondary channel, reporting to firm leadership.
- Own paid media strategy and campaigns with Meta as the primary channel.
- Must-have: 5+ years managing paid media with $50K+/month budget.
- Standout: Directly reports to leadership and owns strategy with room to scale.
Job Description
Responsibilities
- You will own all paid media for TRM CPA, with Meta as your primary channel and Google Ads as a secondary focus; this is a high-ownership role where you'll build the strategy, run the campaigns, analyze the data, and report directly to firm leadership with clear performance accountability.
- Build, manage, and optimize paid campaigns on Meta (Facebook and Instagram) as the primary channel, with Google Ads as a secondary focus, driving qualified lead generation and client acquisition for the firm.
- Own budget allocation across channels, currently $50K–$150K/month, with room to scale.
- Develop and continuously test creative concepts, audiences, copy angles, and campaign structures to improve performance and return on ad spending.
- Analyze campaign performance with rigor and communicate results, insights, and recommendations clearly to leadership.
- Stay ahead of Meta platform changes, algorithm shifts, and emerging ad formats while proactively bringing new ideas and opportunities to the team.
- Collaborate with marketing and leadership to align paid strategy with firm-wide growth goals.
TRM CPA
We are a CPA firm with a focus on helping small business owners KEEP as much of what they MAKE as possible. We do that through proactive tax planning and financial analysis in our fractional CFO services.For our team members, we constantly strive to create a culture where we work together, are positive and encouraging, and are not just chained to the desk but instead of long, grinding hours actually getting to spend time with family or personal pursuits.We live and breath our core values in all we do:Integrity: We do what’s right over what is easyOwnership: We take initiative and accept responsibilityHumility: We stay humble and open-minded to new ideasTeamwork: We value people over numbers and believe we can go farther by working togetherPositivity: We face challenges with optimismExcellence: We go above and beyond in all we doGrowth: We push the limits of our abilities and strive to be better every dayAwesomeness: We create fun and a little weirdness
Headcount Trend
Current headcount: ~17
Marketing Team
Marketing Team Size
1 (6% of company)
Median Career Experience
10 years
Median Tenure
3.1 years
