Media Buyer

USA (Hybrid)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

paid media ops essentials: own setup QA across Meta, Google, and TikTok; support day-to-day management; and guard data integrity for weekly KPI reporting.

  • Platform coordination: campaign setup, naming, QA, and basic optimizations across three networks
  • Reporting discipline: weekly KPI checks on CTR, CVR, ROAS, and CPA to keep dashboards honest
  • Data hygiene: monitor pixel/UTM tracking and flag discrepancies to prevent misattribution

Job Description

Responsibilities

  • Support campaign setup, naming conventions, and QA across Meta, Google, and TikTok Ads
  • Assist Media Buyers with day-to-day campaign management tasks and execution
  • Pull and compile weekly performance reports, ensuring KPI accuracy across CTR, CVR, ROAS, and CPA
  • Follow optimization playbooks and SOPs to make basic bid, budget, and targeting adjustments
  • Monitor pixel firing, UTM tracking, and conversion data, flagging discrepancies promptly
  • Learn and document platform-specific best practices and internal processes
  • Communicate internal performance updates clearly and on time
  • Contribute to team workflows and flag issues proactively before they become problems

Requirements

  • 2+ years of hands-on experience in a paid media role
  • BA/BS in Marketing, Business, Communications, or equivalent experience
  • Direct, working experience in at least one of the following: Meta Ads Manager, Google Ads, or TikTok Ads
  • Demonstrated ability to manage tasks independently with a high level of accuracy and attention to detail
  • Solid understanding of core performance metrics: CTR, CVR, ROAS, and CPA
  • Comfortable working in Google Sheets or Excel for reporting and data tracking
  • Familiarity with UTM parameters and pixel-based tracking; ability to flag and investigate basic discrepancies
  • Strong attention to detail, accurate campaign setup, and QA are a core part of this role
  • Clear written and verbal communication for internal reporting and team collaboration
  • Receptive to feedback and able to apply it quickly without repeated direction

Preferred

  • Familiarity with AI tools and a willingness to incorporate them into day-to-day work

Benefits

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
  • Customizable 401(k) plan with employer match after 90 days
  • Company-paid Life Insurance Policy
  • Flexible PTO
  • Company-provided Macbook
  • Hybrid/Remote work policy
Strikepoint logo

Strikepoint

We are 2X Inc. 5000 digital marketing agency in Laguna Beach that specializes in award-winning creative, strategic paid media, and expert funnel building.A Strikepoint is a marketing term that is used to describe the moment when a prospect or customer is the most excited about your brand, product, or service. Is the moment just before they become a client or convert into a lead for your business.

Founded in 2013
Laguna Beach, California, USA
36 employees (20 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
37.4%
Direct
29.4%
Referral
7.6%
Social
4.2%
Paid
21.2%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
16 (44% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Seed, 3 years ago

Funding History

  • Feb 2023
    Seed