SR DIR, PAID MEDIA & PERFORMANCE MARKETING

Responsibilities

• Integrated Media Strategy & Planning
• Leads the development of Jack in the Box's annual and campaign-level paid media strategy across brand and performance marketing.
• Translates Marketing objectives, target audiences, commercial programs, and customer opportunities into integrated media and demand-generation plans.
• Develops the channel strategy and investment approach across paid media, including television/video, streaming/CTV, audio, search, social, digital, programmatic, display, out-of-home and emerging channels, as appropriate.
• Establishes clear audience, market, channel, reach, frequency, investment, and performance principles to guide media planning. Ensures media strategy is tightly integrated with the Marketing calendar and priority commercial programs.
• Partners across Integrated Communications to connect paid media with brand, social, influencer, PR, partnerships, and creative into a cohesive communications plan.
• Continuously evaluates the media landscape and identifies new platforms, technologies, formats, partners, and opportunities to improve effectiveness.
• Performance Marketing
• Leads Jack in the Box's paid performance marketing capabilities, with accountability for driving measurable customer actions and business results.
• Develops performance marketing plans designed to drive outcomes such as restaurant traffic, transactions, digital ordering, app activity, loyalty acquisition, offers and other priority customer behaviors.

Requirements

• Education - Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Economics, Analytics, or related field required. MBA or advanced degree preferred.
• Experience – 10+ years of progressive experience in media, performance marketing, digital marketing, media strategy, media investment, or related disciplines, including significant leadership responsibility.
• Experience within the Restaurant, Consumer Products, Retail, Hospitality, Ecommerce, or other high-frequency consumer categories strongly preferred.
• Demonstrated experience leading both upper-funnel brand media and lower-funnel performance marketing, with the ability to connect media investment to customer actions and measurable business outcomes.
• Experience managing significant media investments, agency relationships, cross-channel planning, digital and performance platforms, and complex integrated marketing programs required.
• Leadership Competencies
• Leads with both creative intuition and analytical rigor.
• Makes decisive investment and optimization recommendations based on data, consumer behavior, and business priorities.
• Builds strong partnerships across creative, brand, digital, analytics, social, PR, finance, and agency teams.
• Communicates complex media and performance topics simply and persuasively to senior leadership.