Responsibilities

• The Media Buyer will plan, launch, and manage paid media campaigns across platforms such as TikTok, YouTube, Facebook, and Snapchat to achieve clients’ direct response and performance goals.
• Daily responsibilities include developing media plans, executing media buys, monitoring budgets and pacing, and optimizing campaigns in real time based on performance data.
• The role involves collaborating closely with creative, strategy, and account teams to align messaging, audience targeting, and offers with client objectives.
• The Media Buyer will also analyze campaign results, produce clear performance reports, and recommend actionable improvements to enhance ROI and conversion rates.

Requirements

• Strong media planning and media strategy skills to design and structure effective, goal-oriented campaigns.
• Hands-on media buying experience across major digital platforms, including managing budgets, bids, and placements.
• Advanced analytical skills to interpret performance data, run A/B tests, and make data-informed optimization decisions.
• Effective communication skills to collaborate with internal teams, present findings, and convey complex insights clearly.
• Experience with performance marketing or direct response campaigns, including conversion tracking and attribution.
• Familiarity with ad platforms’ dashboards and tools (e.g., Meta Ads Manager, Google/YouTube Ads, TikTok Ads Manager, Snapchat Ads).
• Ability to manage multiple campaigns and priorities in a fast-paced, results-driven environment.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
• Experience working with creatives, content creators, or UGC assets to improve ad performance is a plus.