As a Media Planner/Buyer, your role is to identify the best mix of media channels to deliver marketing messages to a client's target audience. Using research data and audience insights, you will craft comprehensive media strategies that maximize the impact of client campaigns within budget constraints. Your work will span across traditional channels like outdoor, radio, print, and broadcast and cable television, as well as digital channels including social media, programmatic, and search. 

You will lead discussions with clients about media strategies, negotiate advertising rates, create detailed media schedules, and ensure accurate delivery and strive for successful outcomes. 

Primary Responsibilities 

Collaboration 

• Work closely with the Strategy & Insights Team and Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns 

• Collaborate with the Digital Media Specialist on campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting 

Strategic Planning 

• Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively 

Budget Management 

• Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment 

Campaign Execution 

• Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys 

• Collaborate with the Digital Media Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management 

• Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying 

Relationship Building 

• Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns 

Performance Analysis 

• Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes 

• Present post-campaign reports with actionable insights to clients 

Additional Duties 

• Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams 

• Collaborate with clients to understand campaign goals and communicate media strategy clearly 

• Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports 

• Develop case studies that highlight successful campaigns and foster new business opportunities 

• Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement 

• Participate in ongoing professional development, including earning certifications 

Software & Process Knowledge 

Platform-Specific Tools 

• Google Ads 

• Meta Ads Manager (Facebook/Instagram) 

• LinkedIn Campaign Manager 

• The Trade Desk (TTD) and other DSPs 

Other Required Skills 

• Website Tagging and Tracking: Google Tag Manager (GTM) 

• Audience Segmentation and Data Analysis: Google Analytics, Customer Data Platforms (CDPs) 

• Data Visualization Tools: Looker Data Studio, Power BI 

• Microsoft Excel and Google Sheets 

• Experience working from a media brief with a team 

• Strong communication skills