Responsibilities

• Plan, launch, and manage Meta campaigns across several brands and markets, owning daily budgets and pacing
• Concept and produce ad creative — static, video, and copy — and ship a steady volume of new variations to test
• Build and iterate CBO/ABO structures and decide where each belongs
• Run a structured creative-testing framework — hypotheses, naming conventions, clean read-outs — and feed winners into scaling
• Scale profitable campaigns without blowing up CPA, and know when to pull back
• Manage audience strategy, including targeting, exclusions, and overlap across the portfolio
• Track and react to platform changes (e.g. attribution and reporting shifts) and what they mean for true performance
• Analyze results against ROAS, CPA, and subscription economics (LTV, retention, payback), and report clearly to founders
• Work closely with creative and product on landing pages, funnels, and upsell flows so the whole acquisition path is optimized — not just the click

Requirements

• 2–4+ years of hands-on media buying with a track record of profitable scaling
• Deep, practical Meta Ads expertise — you've run real budgets and can explain exactly why a campaign worked or didn't
• Fluency in CBO/ABO structures, creative testing, and audience strategy
• Ability to produce your own ad creative — comfortable with design and video tools (e.g. Canva, CapCut, or similar) and writing scroll-stopping ad copy
• Strong analytical instincts: comfortable in spreadsheets, attribution windows, and unit economics — you reason from numbers, not vibes
• Familiarity with subscription and/or funnel-based businesses (cohorts, churn, LTV/CAC)
• Self-directed and accountable — you don't need to be told to check the dashboard

Nice to Have

• Experience in travel, DTC, or other high-velocity consumer categories
• Hands-on with Google Ads and/or TikTok
• Multi-market / multi-language campaign experience
• Stronger creative chops — motion/video editing, hooks, or a portfolio of ads you've made that performed

Benefits

• Real ownership of a channel that directly drives the business
• Meaningful budgets to manage from day one — no training-wheels accounts
• Direct access to founders and fast decision-making
• A portfolio of brands to learn across, not a single product to babysit
• Flexible setup: Vilnius hybrid or remote, with travel between hubs where it makes sense
• Competitive base plus performance upside tied to results