Media Buyer (Legal Advertising) at RR Digital | USA

Media Buyer (Legal Advertising)

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns for legal-focused clients as a Media Buyer, owning end-to-end execution, optimization, and reporting.

Own across Meta and other social campaigns, with data-driven optimization.
Must-have: 2–5 years in hands-on media buying, primarily on Meta.
Preferred: experience in regulated industries and strong BI/reporting tool familiarity.

Job Description

Responsibilities

Launch, manage, and optimize campaigns across Meta and other paid social channels.
Monitor daily performance, identify trends, and make optimization decisions based on data.
Calculate CPL and CPA, and monitor down-funnel performance metrics.
Execute A/B tests to improve creative, targeting, and conversion rates.
Collaborate with creative teams to provide insight-driven recommendations on ad concepts and messaging.
Troubleshoot pixel, tracking, and conversion issues with internal partners when needed.
Prepare performance summaries and insights for internal teams and clients.
Maintain strict accuracy and attention to detail across reporting, budgets, and campaign setups.
Stay informed on platform updates, algorithm changes, and paid media best practices.

Requirements

2–5 years of hands-on media buying experience, primarily on Meta
Working knowledge of other social platforms (Reddit, TikTok, Snapchat, LinkedIn, X)
Strong analytical skills with the ability to translate data into action
Thorough, detail-oriented, and comfortable managing multiple active campaigns
Self-motivated, proactive, and able to independently prioritize workload
Experience working in a regulated industry (legal, healthcare, finance, insurance) preferred
Familiarity with business intelligence, analytics, or reporting platforms (Domo, Looker Studio, Power BI, Tableau) is a plus but not required
Strong understanding of attribution, UTMs, and conversion tracking
Ability to communicate performance updates clearly to internal teams and stakeholders

Preferred

Experience with business intelligence, analytics, or reporting platforms (Domo, Looker Studio, Power BI, Tableau) is a plus
Ability to translate data into actionable insights across multiple campaigns

Benefits

401(k) employer matching
Unlimited Manager-Approved Paid Time Off
Health insurance
Dental Insurance
Vision insurance
Fully Remote workforce with office for those seeking a hybrid environment

RR Digital

We are a Digital company focused on Performance!The complete solution to increase the results of your digital strategies is here.What we do:• Management of the creation and implementation of marketing campaigns;• Audience analysis, development and execution of marketing actions and campaigns;• Measurement, monitoring, analysis and study of KPIs, CAC, ROI;• Implementation of new media channels and maintenance of existing ones;• Control and monitoring of budgets;• Development and implementation of action plans to leverage business opportunities;• Planning of the channel's digital strategy, covering the entire consumer journey (up, mid and lower funnel), from brand presence, sales and lead generation commercial actions, to retail big data;• Management of Search and Display campaigns (via Google Ads, Meta Ads and Bing Ads);• Benchmarking and trend research;• Analysis and monitoring of campaign performance, as well as defining success indicators and preparing reports;• Identification of gaps and optimization opportunities (CRO), with a focus on conversion.• Implementation of A/B tests and experiments in the activation phase of the Growth funnel• Increased traffic across all digital channels.

Founded in 2022

3 employees (2 in marketing)