RR Digital

Media Buyer (Legal Advertising)

USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive paid social campaigns across Meta and other platforms for a regulated industry, owning end-to-end campaigns and insight-driven optimization.

  • Own campaign strategy, setup, optimization, and reporting for multiple active campaigns.
  • Must-have: 2–5 years of hands-on media buying with Meta and strong data-to-action skills.
  • Standout: Experience working in regulated industries and cross-platform familiarity.

Job Description

Drive paid social media buying across Meta and other channels for a regulated industry, owning end-to-end campaigns and insight-driven optimization.

  • Launch, manage, and optimize campaigns across Meta and other paid social channels.
  • Monitor daily performance, identify trends, and make optimization decisions based on data.
  • Calculate CPL and CPA, and monitor down-funnel performance metrics.
  • Execute A/B tests to improve creative, targeting, and conversion rates.
  • Collaborate with creative teams to provide insight-driven recommendations on ad concepts and messaging.
  • Troubleshoot pixel, tracking, and conversion issues with internal partners when needed.
  • Prepare performance summaries and insights for internal teams and clients.
  • Maintain strict accuracy and attention to detail across reporting, budgets, and campaign setups.
  • Stay informed on platform updates, algorithm changes, and paid media best practices.

Requirements

  • 2–5 years of hands-on media buying experience, primarily on Meta
  • Working knowledge of other social platforms (Reddit, TikTok, Snapchat, LinkedIn, X)
  • Strong analytical skills with the ability to translate data into action
  • Thorough, detail-oriented, and comfortable managing multiple active campaigns
  • Self-motivated, proactive, and able to independently prioritize workload
  • Experience working in a regulated industry (legal, healthcare, finance, insurance) preferred
  • Familiarity with business intelligence, analytics, or reporting platforms (Domo, Looker Studio, Power BI, Tableau) is a plus but not required
  • Strong understanding of attribution, UTMs, and conversion tracking
  • Ability to communicate performance updates clearly to internal teams and stakeholders

Preferred

  • Knowledge of compliance considerations in advertising for legal advertisers

Benefits

  • 401(k) employer matching
  • Unlimited Manager-Approved Paid Time Off
  • Health insurance
  • Dental Insurance
  • Vision insurance
  • Fully Remote workforce with office for those seeking a hybrid environment

RR Digital

We are a Digital company focused on Performance!The complete solution to increase the results of your digital strategies is here.What we do:• Management of the creation and implementation of marketing campaigns;• Audience analysis, development and execution of marketing actions and campaigns;• Measurement, monitoring, analysis and study of KPIs, CAC, ROI;• Implementation of new media channels and maintenance of existing ones;• Control and monitoring of budgets;• Development and implementation of action plans to leverage business opportunities;• Planning of the channel's digital strategy, covering the entire consumer journey (up, mid and lower funnel), from brand presence, sales and lead generation commercial actions, to retail big data;• Management of Search and Display campaigns (via Google Ads, Meta Ads and Bing Ads);• Benchmarking and trend research;• Analysis and monitoring of campaign performance, as well as defining success indicators and preparing reports;• Identification of gaps and optimization opportunities (CRO), with a focus on conversion.• Implementation of A/B tests and experiments in the activation phase of the Growth funnel• Increased traffic across all digital channels.

Founded in 2022
3 employees (2 in marketing)

Marketing Team

Marketing Team Size
2 (67% of company)

Headcount Trend

Current headcount: ~3

Media Buyer (Legal Advertising)

RR Digital · USA · Hybrid