Responsibilities - Purchase and manage email lead generation campaigns from publishers, newsletter operators, and lead providers - Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space - Develop and scale lead generation campaigns across Google Ads - Develop and scale lead generation campaigns across YouTube Ads - Develop and scale lead generation campaigns across Meta (Facebook & Instagram) - Develop and scale lead generation campaigns across LinkedIn - Develop and scale lead generation campaigns across native advertising platforms - Develop and scale lead generation campaigns across additional paid acquisition channels - Build and manage retargeting campaigns to maximize conversion rates and improve lead quality - Monitor campaign performance and optimize for CPL, CPA, lead quality, and ROI