Responsibilities

• Build and launch Meta campaigns end-to-end — campaign structure, ad sets, targeting, placements, optimization events
• Take finished creative from our creative lead and load it into campaigns cleanly and correctly
• Own day-to-day budget pacing across multiple client accounts
• Run creative testing inside ad sets — not by spinning up new ones for every variant
• Monitor lead volume and quality in WhatConverts; flag drops, anomalies, or quality issues before the client does
• Adjust bidding, audiences, and creative based on real performance data
• Set up and maintain Meta CAPI and pixel implementations; coordinate with the team on conversion event mapping
• Write short, clear performance recaps for internal review and client-facing reporting
• Stay current on Meta platform changes, betas, and best practices — and tell us which ones are actually worth chasing

Requirements

• 2–4+ years hands-on Meta Ads management — Business Manager, Ads Manager, the real thing (not just boosting posts or running e-comm catalog campaigns)
• Demonstrated experience running lead-gen campaigns at SMB budgets ($2K–$15K/mo per account)
• Strong point of view on ad set structure, audience strategy, and creative testing at constrained budgets
• Comfortable with Meta CAPI, pixel implementation, and conversion event configuration
• Clear written communicator — Slack, briefs, recaps. You can explain what changed and why in two sentences.
• Self-directed. You don't need a manager hovering to ship the day's work.

Preferred

• Home services or trades vertical experience
• WhatConverts, Google Ads, or LSA exposure
• Comfort working in an AI-augmented workflow — we use Claude and other tools daily, and we expect you'll lean on them too
• Experience reporting against closed-loop CRM data (HubSpot, Attio, GHL, Salesforce)