Responsibilities

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max)
• Manage client ad budgets and ensure strong ROAS across accounts
• Build and execute campaigns for service-based businesses, including dental practices — Local Services Ads, local search, lead gen forms, retargeting, and appointment booking campaigns
• Develop and test audience strategies such as new mover targeting, radius/geo-targeting, insurance-based messaging, and seasonal promotions
• Take the custom video and creative content we produce for each client and turn it into high-performing Meta lead ads
• Leverage AI tools — including Claude — to research audiences, draft ad copy, analyze performance, and move faster without sacrificing quality
• Lead marketing strategy calls with clients, translating campaign data into clear recommendations they can act on
• Monitor campaign performance daily — adjusting bids, budgets, and targeting in real time
• Develop and present clear performance reports with actionable insights for clients
• Collaborate with our creative and strategy teams to align ad messaging with broader campaign goals

Requirements

• 2+ years of hands-on experience managing Meta Ads and Google Ads campaigns
• Experience running lead generation, local search, Local Services Ads (LSAs), call-only, and Performance Max campaigns
• Proven track record of driving measurable results (ROAS, CPA, lead volume)
• Strong understanding of conversion tracking, pixel setup, and attribution models
• Experience with A/B testing creatives, audiences, and funnels
• Analytical mindset — comfortable digging into data to find what’s working and what’s not
• Excellent communication skills — you can translate performance data into clear client-facing insights
• Self-starter who thrives in a fast-paced, collaborative agency environment

Preferred

• Experience with Google Analytics 4, Agency Analytics, or similar reporting tools
• Familiarity with Go High Level (GHL)
• Certifications in Google Ads or Meta Blueprint
• Experience marketing for dental practices or healthcare/service-based businesses

Benefits

• Work with a sharp, collaborative team that genuinely cares about results
• Hands-on impact — you’re not a cog in a machine, your work drives real client outcomes
• Room to grow as the agency scales
• Flexible, remote-friendly work environment