Responsibilities

• Launch 200+ ads each week accurately and on schedule using an established testing framework, with consistent naming, accurate tracking, and correct targeting and campaign settings.
• Evaluate acquisition cost, conversion volume, and spend to determine when an ad has enough data to move into scale campaigns.
• Monitor performance, pause underperforming ads once they meet agreed decision thresholds, and direct spend toward the strongest performers.
• Track what launched, what worked, what didn’t, and what should be tested next so results inform future decisions.
• Give actionable feedback on the hooks, formats, messages, and concepts driving performance, helping the creative team develop stronger briefs and iterations.
• Work with creative and compliance teams to ensure assets are approved, correctly formatted, and ready to launch.
• Check copy, links, tracking, placements, targeting, and assets before every launch, catching mistakes before they affect performance.

Requirements

• Proven experience buying media and optimizing direct-response campaigns, with strong hands-on skills in Meta and TikTok.
• Experience running campaigns on Snapchat, X, and/or DSPs.
• A track record of managing high-volume creative testing and turning winning ads into scaled campaigns.
• A strong understanding of customer acquisition cost (CAC), cost per acquisition (CPA), and return on ad spend (ROAS).
• Sound judgment about when an ad has enough spend and conversion data to scale, continue testing, or pause.
• Strong organizational skills and comfort managing hundreds of ads across multiple platforms.
• Exceptional attention to detail and the ability to execute quickly while maintaining accuracy.
• The ability to turn campaign data into clear recommendations for creative and growth teams.