Responsibilities

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
• Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
• Manage ad budgets ranging from $30k / mo to $1m / mo per client
• Diagnose the full funnel — spot whether issues are creative, offer, or conversion
• Communicate clearly with clients — present results, plans, and next steps
• Work with UGC creators — source talent, write scripts, direct content when needed

Requirements

• You have hands-on experience scaling eCommerce brands
• You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
• You understand creative is the lever

Preferred

• Bonus: You've built/operated your own Shopify store or eComm brand
• You understand creative is the lever: You can pull insights from reviews, competitor ads, and comments to generate new angles
• You've written UGC scripts or creative briefs
• You can work with editors to create winning ad variations
• Video editing or design skills are a plus
• You're a strategist, not a robot: You challenge assumptions and adapt fast
• You don't blindly follow "best practices"
• You can explain what you're doing and why
• You have ownership and urgency: You act like it's your money
• You move fast and follow through

Benefits

• Why This Role Is Exciting
• This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.
• You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.
• You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.