Responsibilities

• Multi-Channel Execution: Lead media buying across Paid Social (Meta), Paid Search (Google), and Shopper Marketing (Instacart).
• Proactive Strategy: Own the strategic roadmap for each client. You should be identifying opportunities for scale and spotting account risks before they become problems.
• Creative Briefing: You will be responsible for writing clear, data-backed briefs for my creative team. You must be able to look at the data, see what’s fatigueing, and tell our team exactly what hooks or visuals we need next.
• Testing & Optimization: Constantly test and refine strategies to improve CPA, ROAS, and MER.
• Reporting & Insights: Develop biweekly performance reports that move beyond "vanity metrics" to provide actionable insights and clear next steps for the client.
• Audits & Sales Support: Execute detailed audits of prospective clients’ accounts to identify untapped growth levers during the onboarding/sales process.

Requirements

• Experience: 3+ years of experience managing paid media, specifically within the D2C/CPG space.
• Platform Mastery: Deep technical expertise in Meta Ads Manager, Google Ads, and Instacart Ads. (Experience with TikTok and Pinterest is a major plus).
• Creative Intuition: A proven ability to write creative briefs that get results. You understand the "why" behind high-performing ad creative.
• Analytical Rigor: Strong skills in data interpretation, A/B testing, and multivariate testing.
• Ownership: You are a self-starter who thrives in a fast-paced environment. You take full accountability for account performance and don't wait for a "to-do" list to take action.
• Communication: Excellent ability to present insights clearly to both my internal team and external client stakeholders.

Preferred

• Experience with TikTok and Pinterest is a major plus.