Media Analytics Manager at Merkley + Partners | New York City, NY | $90K/yr – $100K/yr

Media Analytics Manager

New York City, NY (On-site)

$90K/yr – $100K/yrSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own measurement and insights delivery for media performance across paid channels, turning data from social, search, display, and publishers into actionable optimization and client storytelling.

End-to-end data extraction, reporting, and executive-ready insights for cross-functional teams.
Bridge planning and activation to tie insights to media strategy and optimizations.
Design and present plans for brand lift, incrementality, MMM/MTA studies and flag clear actions for clients.

Job Description

Responsibilities:

Extract and organize data from a multitude of sources to feed media-improving insights and optimize business outcomes. Will include:
Pulling data directly from digital media platforms (social, search, display, ad server, etc.)
Direct from digital media publishers
Analyzing content syndication programs including total lead delivery and quality.
Direct from buying teams (Social, Search etc.)
Design PowerPoint/Google Sheet reports that summarize performance. Each presentation should be designed for the correct clients and narrative should match the intent of the report. Inclusive of: Executive Summaries; Monthly Deep Dive Performance Report; Quarterly Business Reviews
Experience presenting reports & analysis to senior clients independently.
Experience owning client relationships and being a go-to resource for client teams.
Collaborate with planning and activation teams to write insights related to paid media performance and relate paid media performance to paid media strategies. This will include writing insights for team review, inclusive of suggesting optimizations to paid media campaigns.
Present and deliver executive summaries, monthly reports and quarterly business reviews to cross-functional client team.

Lead client communications around reporting, insights and performance (email, in-person, etc.)
Provide optimization recommendation to clients to support the most efficient and effective channels, partners, and tactics
Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality and brand objectives
Identify gaps/requirements from a measurement standpoint.
Clearly communicate expertise in, brand lift and incrementality measurement, as well as lead generation.
Design measurement plans that are in alignment with evolving media strategy across upper, mid and lower funnel media channels.
Work directly with outside agencies and/or media partners on data delivery required to execute advanced analytics work such as MMM, MTA and Brand Lift studies.

Merkley + Partners

From QSR and fin tech to automotive and oncology, we’ve been helping brands navigate change to keep them ahead of the curve for over 30 years. It made us different in the past; it makes us ideal for the future.Unlike most agencies, we have never unbundled our media, digital, design, and CRM disciplines. They all live here in the same space and on the same P+L. Our approach gives us a full-angle view of the possibilities. Boundaries stifle success; removing them breed it. And we like to have a lot of fun in the process!

Founded in 1993

New York, New York, USA

310 employees (157 in marketing)

www.merkleyandpartners.com