Responsibilities

• Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
• Transform data into actionable strategic insights and recommendations to optimize the customer experience. Assess the impact of creative, audience targeting and campaign structure strategies
• Support MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders
• Develop and maintain reports and performance metrics to track KPIs and measure the effectiveness of marketing initiatives
• Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization
• Collaborate with marketing teams to design A/B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences
• Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation
• Manage media platforms data integration and reporting across US and Canada
• Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking.
• Provide analysis support for cross functional strategic projects spanning marketing, PR, merchandising, operations, and finance

Requirements

• 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization
• Experience with web analytics tools such as Adobe Analytics/Google Analytics/Coremetrics, social media platforms, DSPs and DMPs
• Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey
• Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising
• Excellent communication skills, with a knack for turning complex data into clear, actionable insights
• Proven ability to take initiative and work collaboratively across cross functional teams
• Experience with A/B testing (plus)
• Ability to thrive in a fast-paced dynamic environment
• Rigorous attention to detail and problem-solving skills
• Curious, innovative and proactive in identifying trends, opportunities and areas for optimization

Preferred

• Experience with A/B testing

Benefits

• best in class medical insurance
• vision insurance
• dental insurance
• life insurance
• disability insurance
• 401(k) contribution
• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing tools and programs such as Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and up to $200 a year in rewards for exercising and healthy activities.
• Care.com Services: childcare, elder care, adoption preparation, pet care, plus backup care reimbursement.
• Education Assistance: tuition reimbursement.