Responsibilities

• Partner with our paid media teams to deliver actionable analytics and performance insights
• Build and maintain cross platform advertising reporting and KPI frameworks (i.e. Amazon SA/DSP, Walmart Connect, Target Roundel, TikTok Ads, other TBD)
• Develop automated dashboards and performance tracking in Power BI to monitor media efficiency and outcomes
• Lead test and learn initiatives, including test design, execution, validation, and post analysis
• Monitor retailer POS trends and promotional activity to inform media optimization and planning
• Support data ingestion, quality assurance, validation, and mapping for new and existing ad platforms
• Expand adoption and usage of advanced analytics tools (e.g., Amazon Marketing Cloud, Brand Analytics, Scintilla)
• Partner with agencies and platform teams to evaluate incrementality frameworks and support MMM efforts
• Act as subject matter expert for assigned tools and train team members on analytics tools, including Copilot
• Champion a data driven, experimentation focused culture across advertising teams

Requirements

• Education: Bachelor\u00027;s degree in a marketing or digital analytics related field
• Experience: 2+ years of marketing or digital analytics experience
• Mindset: Curious, results oriented, and proactive in identifying insights and opportunities
• Execution excellence: Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines
• Technical skills: Familiarity with SQL and modern analytics tooling; ability to learn and adopt new platforms quickly
• Visualization & reporting: Proficiency in Power BI (or similar tools) to build scalable, automated dashboards
• Cross platform analytics expertise: Working knowledge of major retail and paid media platforms (i.e. Amazon SA/DSP, Amazon Marketing Cloud, Walmart Connect, Target Roundel, TikTok Ads)
• Data management: Comfort working with large, disparate datasets; strong attention to data quality, validation, and governance