Paid Media Specialist
TurnKey Marketing
USA (Remote)
$70K/yr - $85K/yrAgencyFull-timeMid level2+ years exp.
1 day ago
Media Analyst
USA (Remote)
$59K/yr – $106K/yrMid Level4+ years expFull time
Posted 23 hrs ago
Job Summary
Own and optimize cross-brand paid media performance analytics, reporting, and measurement governance, translating data into actionable insights and partnering with Analytics, Web, and agency teams.
- Lead performance analysis, reporting, and KPI development across brands
- Support data quality, tagging, and measurement governance with cross-functional partners
Job Description
Responsibilities
- Performance Analysis & Measurement
- - Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
- - Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
- - Translate performance data into clear, actionable insights and recommendations.
- - Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives.
- - Investigate performance changes and help answer critical business questions around what happened and why.
- Data Integrity & Media Operations
- - Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.
- - Identify and resolve reporting discrepancies, tracking issues, and measurement gaps.
- - Support tagging, tracking, and attribution governance across media initiatives.
Requirements
- 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.
- Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media.
- Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation.
- Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
- Experience working with agency partners and cross-functional stakeholders.
- Strong analytical, organizational, and problem-solving skills.
- Advanced Excel skills and experience working with large datasets.
- Excellent communication and presentation skills.
Preferred
- Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms.
- Experience with audience analysis, CRM data, CDPs, or first-party data activation.
- Experience supporting testing, incrementality, attribution, or measurement initiatives.
- Experience in a portfolio brand or franchise environment.
- Agency experience or experience supporting agency-managed media programs.
Benefits
- Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Driven Brands Inc.
2.5 Glassdoor
Driven BrandsTM, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has approximately 4,800 locations across the U.S. and 13 other countries, and services tens of millions of vehicles annually.
Founded in 2006
Charlotte, North Carolina, USA
2K employees (45 in marketing)
27% recommend to a friend
27% CEO approval
Salaries
Posted range
$59K/yr – $106K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
41 (2% of company)
Median Career Experience
16 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$640M
Last Raise
Post IPO Debt, 1 years ago
Traffic Signals
Monthly Visitors
168K
Traffic Source Mix
Search
18.3%
Direct
53.5%
Referral
23.2%
Social
4.3%
Paid
0.5%
Headcount Trend
Current headcount: ~2K
News about Driven Brands Inc.
Links
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