Media Analyst at BN, an Augeo company | Boston, MA | $62K/yr – $75K/yr

Media Analyst

Boston, MA (On-site)

$62K/yr – $75K/yrMid Level2+ years expFull time

Posted 6 months ago

Job Summary

The role focuses on building, analyzing and supporting paid social media campaigns across multiple platforms, with ownership of trafficking, optimization, and reporting. It requires 2-4 years of direct digital or social media experience, strong data analysis and multitasking skills, and collaborative work with internal teams. Benefits highlight impactful work, an innovative environment, and opportunities for career growth.

Job Description

Responsibilities

The role of the Media Analyst is to flawlessly build, analyze and support paid social media campaigns for a variety of clients.
Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for specified brands or lines of business across across various social media channels including Meta, X, Pinterest, Snapchat, TikTok, LinkedIn, Reddit, YouTube/Google Demand Gen.
Provide consistent optimization of campaigns to exceed client expectations and KPIs.
Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency.
Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals.
Monitoring daily campaign pacing and performance to exceed client KPIs and expectations.
Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing.
Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and TikTok for clients.
Managing internal and external communication during all phases of an active campaigns lifecycle.
Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed.

Requirements

Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred
Intermediate Excel skills: comfort with pivot tables is a MUST
Experience in working with large datasets and performing quantitative analysis
Demonstrated critical thinking ability
Proven ability to manage multiple projects at a time while paying strict attention to detail
Self-starter who is comfortable with an ever-changing environment
Energetic, driven to succeed, team player

Benefits

Impactful Work: Be part of a team that shapes the future of creator marketing for some of the world’s most respected brands.
Innovative Environment: Work with cutting-edge technology and creative solutions in an environment that fosters risk-taking and innovation.
Career Growth: BN supports your professional growth and provides opportunities to advance within a rapidly evolving industry.