Responsibilities

• Analytics & Performance Leadership
• Own end-to-end performance tracking across SEO, PPC, and lead generation campaigns for healthcare clients (dentistry, medical, medspa, and related verticals).
• Define, maintain, and continuously improve KPI frameworks aligned with client goals (leads, calls, revenue impact, growth).
• Ensure accurate attribution and data integrity across all marketing channels and tracking systems.
• Platforms & Data Management
• Manage and interpret data from multiple systems, including but not limited to:
• WhatConverts
• Google Analytics (GA4)
• Google Search Console
• Google Ads & Microsoft Ads
• Ahrefs
• Local Falcon
• Troubleshoot tracking issues, attribution gaps, and data discrepancies across platforms.
• Partner with internal teams to ensure proper tagging, conversion tracking, and integrations are in place.
• Reporting & Client Communication
• Create clear, consolidated, client-facing performance reports that translate data into meaningful insights—not just metrics.
• Develop reporting narratives that explain what happened, why it happened, and what we’re doing next.
• Present performance insights internally and support account leads in client reviews and strategic discussions.
• Continuously refine reporting templates to improve clarity, consistency, and perceived client value.
• Optimization & Insights
• Identify trends, anomalies, and growth opportunities within performance data.
• Proactively recommend optimizations to SEO, PPC, and lead generation strategies based on insights.
• Support testing frameworks (A/B testing, landing page performance, keyword strategy shifts, budget allocation).
• Help forecast performance and evaluate the impact of strategic changes over time.
• Cross-Functional Collaboration
• Work closely with SEO, Paid Media, Strategy, and Account teams to align performance insights with execution.
• Act as the go-to internal expert on performance measurement and analytics best practices.
• Educate internal teams on how to interpret and use data more effectively.