Responsibilities

• Drive business growth by shaping and leading a high-impact brand, advertising, and media strategy.
• Prioritize investments, set performance expectations, and deliver measurable results.
• Own development and execution of large-scale, integrated campaigns across media and creative from the client side.
• Partner with enterprise leaders to align and integrate brand, advertising, and media strategies.
• Act as an enterprise-level orchestrator, aligning cross-functional stakeholders and external partners to deliver cohesive, business-driven outcomes.
• Drive brand awareness through ownership of brand strategy and strategic planning and execution of integrated brand campaigns; monitor brand health and identify opportunities for growth.
• Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.
• Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring effective execution.
• Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
• Oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative output.

Requirements

• Demonstrated effective leadership skills with experience mentoring and developing a team.
• Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.
• Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.
• Demonstrated ability to be a strategic and collaborative leader.
• Demonstrated ability to lead through ambiguity.
• Demonstrated experience in leading large, cross functional, complex projects.
• Solid knowledge and understanding of both offline and digital media platforms.
• Solid knowledge and understanding of the business issues of the insurance industry and of the organization.
• Travel up to 25%.
• Work that primarily involves sitting/standing.

Benefits

• Comprehensive medical, dental, and vision benefits and wellbeing benefits.
• Competitive 401(k) contribution and a pension plan.
• Annual incentive program.
• 9 paid holidays.
• Paid time off program (23 days accrued annually for full-time employees).
• Student loan repayment program.
• Paid-family leave available to employees and their families.