Media & Advertising Director (Hybrid)

Chicago, IL (Hybrid)

$131K/yr – $220K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own the brand and advertising playbook across multiple channels, aligning cross-functional teams, agencies, and budgets to protect brand health and drive measurable growth.

  • Brand Strategy & Campaigns: Own integrated campaigns, monitor health, and identify growth opportunities across touchpoints.
  • Agency & Partner Leadership: Direct agency relationships, brief effectively, and ensure high quality creative and media execution.
  • Cross-Functional & Budget Leadership: Align teams around brand decisions, manage budgets, and optimize post-campaign performance.

Job Description

Responsibilities

  • Drive brand awareness through ownership of brand strategy and integrated campaigns, monitor brand health, and identify growth opportunities.
  • Lead and develop the Advertising and Media team, setting objectives, managing performance, and fostering a collaborative environment.
  • Build long-term agency partnerships (creative and media) with strategic direction, briefing, and execution oversight.
  • Lead cross-functional collaboration in a matrix to ensure brand consistency across touchpoints and channel-aligned decisions.
  • Oversee creation and delivery of high-quality on-brand creative assets with strategic feedback for excellence and innovation.
  • Develop and present strategies, advertising/media plans, and performance updates to senior leadership, driving measurable impact across channels.
  • Accountable for advertising and media budgets, timelines, and agency performance, using post-campaign analysis and testing to exceed targets.
  • Foster a collaborative, performance-driven, inclusive culture and contribute to division leadership.

Requirements

  • Demonstrated effective leadership with mentoring and developing a team.
  • ROI-driven brand strategies and large-scale multi-touchpoint campaigns from concept to completion.
  • Brand marketing/advertising experience with strong understanding of concepts, strategies, practices and tools.
  • Strategic and collaborative leadership; able to lead through ambiguity.
  • Experience leading large, cross-functional, complex projects.
  • Solid knowledge of offline and digital media platforms and of the business issues in the insurance industry.

Benefits

  • We provide comprehensive medical, dental, vision, and wellbeing benefits.
  • Competitive 401(k) contribution, pension plan, annual incentive, 9 paid holidays, and 23 days of PTO; student loan repayment and paid-family leave.
  • Interns and contingent workers are not eligible for American Family Insurance Group benefits.
American Family Insurance logo

American Family Insurance

For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family.American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.1-800MYAMFAM (1-800-692-6326)

Founded in 1927
Madison, Wisconsin, USA
18K employees (486 in marketing)