Measurement Analyst

Austin, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the measurement advisory scope, turning setup, analysis, and learning agendas into actionable guidance for advertisers, agencies, and TikTok product teams.

  • Measurement execution: support setup and monitoring of ad effectiveness studies to quantify TikTok value and optimize campaigns.
  • Client & partner advisory: collaborate with advertisers and agencies to interpret performance and drive decisions on platform measurement.
  • Cross-functional learning: partner with revenue/product data science to generate meta-analyses and enterprise learnings for action.

Job Description

Responsibilities

  • Assist Measurement Partners with the setup and monitor ad effectiveness studies for advertisers to help them quantify the value TikTok drives for their business and optimize their campaigns
  • Partner primarily with clients and agencies to provide measurement that can lead to a better understanding of their performance on the platform
  • Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
  • Develop a close relationship with TikTok's measurement product organization to better enable advertisers and agencies to adopt measurement solutions
  • Develop education sessions and collateral for internal sales teams, advertisers and agencies on marketing and measurement best practices
  • Partner closely with data science teams to develop meta-analysis that produces media insights for advertisers and agencies to take action on

Requirements

  • Relevant bachelor's degree in a quantitative field
  • A track record of inferential problem solving through experimental design and analytical methods
  • Exceptional time-management and goal-oriented task management skills
  • Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
  • A track record of driving client decisions with clear communication and team collaboration
  • Track record of operating independently and proactively identifying opportunities to help meet the goals of the team and broader organization
  • 2+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers

Preferred

  • Experience with advertising agencies or complex marketing data-driven organizations preferred
  • Interest in working in a fast-paced environment with global talent
  • Graduate degree's in a science, mathematics, operations, business, digital marketing, or research preferred
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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