Responsibilities

• Contribute research, analysis, and operational support to active product marketing initiatives.
• Work under the guidance of experienced PMM leaders while producing independent deliverables such as research summaries, campaign insights, or messaging drafts.
• Collaborate with cross-functional teams including Product Management, Sales Enablement, and Demand Generation.
• Apply analytical thinking to help evaluate campaign performance and customer feedback.
• Support integrated marketing campaigns across brand, vertical, partner, and customer initiatives by coordinating messaging, campaign assets, and reporting.
• Conduct competitive research and market analysis to help inform product positioning, messaging, and go-to-market initiatives.
• Assist with strategic programs such as win/loss analysis, ROI calculator research, and early-stage initiatives exploring how AI may influence product marketing insights and automation.
• Support product launch readiness activities including competitive analysis, messaging documentation, and internal enablement updates.
• Analyze customer and prospect insights using tools such as Gong or other feedback platforms to identify patterns that inform marketing narratives.
• Draft internal and external materials including campaign messaging, blog contributions, webinar summaries, and launch communications.