Responsibilities

• Lead a high-impact strategic project focused on a real business opportunity or challenge within an assigned customer segment or industry.
• Work closely with a Category Marketing leader to define the project scope, conduct analysis, and develop recommendations.
• Apply market research, customer insights, and business strategy concepts to address a meaningful business question.
• Develop and present a final recommendation to senior leaders at the conclusion of the internship.
• Conduct market, customer, and competitive research to better understand industry trends and customer needs.
• Analyze Voice of Customer (VOC) feedback and other data sources to identify key insights and opportunities.
• Learn how customer and market insights are used to shape bus ness and marketing strategies.
• Collaborate with teams across product management, sales, channel marketing, and corporate marketing
• Gain exposure to how strategy is developed and translated into product launches, marketing campaigns, and commercial execution.
• Coordinate with internal subject matter experts to validate research findings and assumptions.

Requirements

• Currently pursuing an MBA, with an expected graduation date within 12– 18 months of the internship
• Bachelor's degree in Marketing , Business Administration, or a related field
• Prior experience in marketing, business strategy, or vertical-specific market development (internship or professional) preferred
• Team collaborator with experience working in multi-functional or global team settings
• Strong analytical skills with the ability to interpret and synthesize VOC insights and market research into clear recommendations
• Excellent communication and presentation skills, including comfort presenting to senior leadership
• Ability to manage ambiguity and drive a project forward with limited day-to-day direction
• Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

Preferred

• Prior experience in marketing, business strategy, or vertical-specific market development (internship or professional) preferred

Benefits

• Graco offers attractive compensation, benefits and career development opportunities.
• Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.