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Marketing Jobs in Massachusetts

1,042 marketing jobs

3 weeks ago

Lifecycle Marketing Manager

Insa, Inc.

Chicopee, MA (Unknown)$86K/yr – $131K/yr

3 weeks ago

Senior Director & Head of Enterprise Technology Communications

Takeda

Cambridge, MA (On-site)Full time$212K/yr – $333K/yr

3 weeks ago

Omnichannel Marketing Lead

Takeda

Boston, MA (On-site)Full time$154K/yr – $243K/yr

3 weeks ago

Senior Director, Head of Media Relations & Issues Communications

Takeda

Cambridge, MA (On-site)Full time$212K/yr – $333K/yr

3 weeks ago

Senior Associate, Digital Marketing

KPMG US

Boston, MA (On-site)Full time$78K/yr – $144K/yr

3 weeks ago

Event Specialist, Marketing

Formlabs

Somerville, MA (On-site)Full time$75K/yr – $95K/yr

3 weeks ago

Senior Copywriter

Chewy

Boston, MA (Hybrid)Full time$111K/yr – $176K/yr

3 weeks ago

Marketing Intern, Chartwells Higher Ed / Babson College

Chartwells Higher Education Dining Services

Massachusetts, USA (On-site)Internship

3 weeks ago

Director, Product Marketing

Straumann Group

Andover, MA (Hybrid)Full time$185K/yr – $210K/yr

3 weeks ago

Marketing Manager, Events & Communications

Catalant

Boston, MA (Hybrid)Full time$85K/yr – $110K/yr

5 weeks ago

Senior Sports Marketing Manager

PUMA

Boston, MA (On-site)Full time$75K/yr – $101K/yr

Marketing jobs in Massachusetts

Job Description

Responsibilities

Own lifecycle channels end-to-end: Build and manage email, SMS, and push notification marketing as an integrated system, ensuring consistent messaging and cadence across all three.
Build and maintain automations: Design, launch, and continuously optimize automated flows across the customer lifecycle.
Segment the customer base: Develop and refine segmentation strategies to ensure the right message reaches the right customer at the right time.
Manage the full customer lifecycle: Map and optimize the journey from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, and ultimately evangelism/advocacy, identifying moments where targeted lifecycle marketing can shift behavior.
Grow the loyalty program: Serve as the marketing team's point person for the loyalty program, partnering cross-functionally to grow enrollment, increase engagement with rewards, and identify new ways to make the program a retention driver.
Test and optimize: Run A/B tests on digital communications and use results to continuously improve.
Report on performance: Track and report on key lifecycle metrics and translate results into recommendations.
Maintain list health and compliance: Ensure sending practices, opt-in/opt-out processes, and messaging comply with applicable regulations (including cannabis-industry-specific advertising restrictions) and platform/carrier best practices.
Collaborate cross-functionally: Partner with the digital, brand/creative, and retail teams to align lifecycle campaigns with broader marketing calendars, promotions, and store-level priorities.
Perform other duties as assigned.

Requirements

Must be at least 21 years of age.
Preferred BA/BS or equivalent with 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, with direct hands-on ownership of campaigns and automations.
Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.
Experience managing SMS/text marketing programs, including compliance considerations.
A track record of using data to drive decisions; comfortable pulling and interpreting performance metrics to support strategy.
Strong project management skills; able to juggle multiple campaigns, automations, and stakeholders simultaneously.
Comfortable working in a fast-paced, multi-state retail environment where priorities can shift quickly.
Comfortable with ambiguity. This is an early-stage function where you'll refine existing automations and processes, while also building new ones.
Proficiency in sales fulfillment software and Microsoft Office Suite (especially Excel).
Ability to work independently and as part of a team in a fast-paced environment.

Job Description

Responsibilities

Own lifecycle channels end-to-end: Build and manage email, SMS, and push notification marketing as an integrated system, ensuring consistent messaging and cadence across all three.
Build and maintain automations: Design, launch, and continuously optimize automated flows across the customer lifecycle.
Segment the customer base: Develop and refine segmentation strategies to ensure the right message reaches the right customer at the right time.
Manage the full customer lifecycle: Map and optimize the journey from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, and ultimately evangelism/advocacy, identifying moments where targeted lifecycle marketing can shift behavior.
Grow the loyalty program: Serve as the marketing team's point person for the loyalty program, partnering cross-functionally to grow enrollment, increase engagement with rewards, and identify new ways to make the program a retention driver.
Test and optimize: Run A/B tests on digital communications and use results to continuously improve.
Report on performance: Track and report on key lifecycle metrics and translate results into recommendations.
Maintain list health and compliance: Ensure sending practices, opt-in/opt-out processes, and messaging comply with applicable regulations (including cannabis-industry-specific advertising restrictions) and platform/carrier best practices.
Collaborate cross-functionally: Partner with the digital, brand/creative, and retail teams to align lifecycle campaigns with broader marketing calendars, promotions, and store-level priorities.
Perform other duties as assigned.

Requirements

Must be at least 21 years of age.
Preferred BA/BS or equivalent with 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, with direct hands-on ownership of campaigns and automations.
Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.
Experience managing SMS/text marketing programs, including compliance considerations.
A track record of using data to drive decisions; comfortable pulling and interpreting performance metrics to support strategy.
Strong project management skills; able to juggle multiple campaigns, automations, and stakeholders simultaneously.
Comfortable working in a fast-paced, multi-state retail environment where priorities can shift quickly.
Comfortable with ambiguity. This is an early-stage function where you'll refine existing automations and processes, while also building new ones.
Proficiency in sales fulfillment software and Microsoft Office Suite (especially Excel).
Ability to work independently and as part of a team in a fast-paced environment.

Marketing Jobs in Massachusetts

Lifecycle Marketing Manager

Senior Director & Head of Enterprise Technology Communications

Omnichannel Marketing Lead

Senior Director, Head of Media Relations & Issues Communications

Senior Associate, Digital Marketing

Event Specialist, Marketing

Senior Copywriter

Marketing Intern, Chartwells Higher Ed / Babson College

Director, Product Marketing

Marketing Manager, Events & Communications

Senior Sports Marketing Manager

Marketing jobs in Massachusetts

Marketing jobs in Massachusetts

Lifecycle Marketing Manager

Senior Director & Head of Enterprise Technology Communications

Omnichannel Marketing Lead

Senior Director, Head of Media Relations & Issues Communications

Senior Associate, Digital Marketing

Event Specialist, Marketing

Senior Copywriter

Marketing Intern, Chartwells Higher Ed / Babson College

Director, Product Marketing

Marketing Manager, Events & Communications

Senior Sports Marketing Manager

Lifecycle Marketing Manager

Job Summary

Job Description

Responsibilities

Requirements

Insa, Inc.

Salaries

Marketing Team

Traffic Signals

Headcount Trend

News about Insa, Inc.

Links

Lifecycle Marketing Manager

Senior Director & Head of Enterprise Technology Communications

Omnichannel Marketing Lead

Senior Director, Head of Media Relations & Issues Communications

Senior Associate, Digital Marketing

Event Specialist, Marketing

Senior Copywriter

Marketing Intern, Chartwells Higher Ed / Babson College

Director, Product Marketing

Marketing Manager, Events & Communications

Senior Sports Marketing Manager

Lifecycle Marketing Manager

Job Summary

Job Description

Responsibilities

Requirements

Insa, Inc.

Salaries

Marketing Team

Traffic Signals

Headcount Trend

News about Insa, Inc.

Links