Omnichannel Marketing Lead

Boston, MA (On-site)

$154K/yr – $243K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end omnichannel activation through collaboration with brand, MarTech, content, and partner teams, driving connected journeys and measurable optimization across channels.

Lead omnichannel execution from strategy to delivery
Coordinate cross-channel data, content, and governance for unified experiences
Drive continuous measurement and roadmap-informed improvements

Job Description

Responsibilities

Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
Cross-Channel Orchestration Partnership: Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
Content-to-Channel Readiness: Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
Measurement & Optimization: Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.

Requirements

8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
Experience operating in regulated environments with strong compliance awareness

Benefits

For information about our benefits, please click here.

Takeda

We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines

Tokyo, Tokyo, JPN

37K employees (1,941 in marketing)

www.takeda.com