CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
6 days ago
Martech Solutions Architect - Web, CRM, Growth
Boca Raton, FL (Hybrid)
$171K/yr – $181K/yrSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end Martech backbone for a Webflow-based web platform, coordinating with external engineering to drive fast landing-page experimentation, reliable data flow, and personalized lead journeys.
- Build and govern scalable Webflow architecture and external partner collaboration to accelerate page experiments.
- Own data, event tracking, and integrations (GTM, RudderStack, Iterable) to enable fast, targeted journeys and trustworthy analytics.
- Drive CRO through structured experimentation and funnel optimization across brands.
Job Description
- Own Martech architecture for our web platform built on Webflow, in partnership with an external engineering team.
- Define and enforce standards for performance, scalability, and extensibility across all brand websites.
- Partner with Product and Digital Marketing to enable rapid iteration of landing pages, offers, and experiences.
- Lead A/B testing and experimentation strategy using Webflow Optimize.
- Establish experimentation frameworks, governance, and best practices across brands.
- Identify funnel drop-offs and implement data-driven optimizations to improve conversion rates.
- Architect and optimize the full lead journey from first visit through conversion and lifecycle engagement.
- Own integration and usage strategy for Iterable to power automated consumer journeys.
- Partner with Digital Marketing to improve lead capture, segmentation, personalization, and engagement strategies.
- Design and maintain integrations between web experiences, lead capture systems, CRM, and downstream platforms.
- 6+ years in Martech, Solutions Architecture, or Digital Experience roles
- Deep experience with modern web platforms and CMS (strong preference for Webflow or similar)
- Hands-on experience with:
- Google Tag Manager (client-side tracking)
- Server-side/event streaming concepts (e.g., RudderStack)
- Lifecycle marketing platforms (e.g., Iterable)
- Strong understanding of:
- Lead funnel optimization & CRO
- Event tracking and attribution models
- CRM integrations and data flows
- Experience working with external development partners and SaaS vendors.
- Ability to translate business goals into technical architecture and execution plans.
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Fridays off between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
Self Esteem Brands, LLC
Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.
