Responsibilities

• MarTech Ecosystem and Integrations
• - Manage and optimize connections across marketing automation, CRM, PIM, DAM, syndication, website, eCommerce and analytics platforms.
• - Translate business needs into platform configurations, integration requirements and technical workflows.
• - Partner with IT and vendors to implement integrations, troubleshoot issues and maintain system documentation.
• Workflow Automation
• - Identify and eliminate manual processes, duplicated work and unnecessary handoffs.
• - Build scalable automations using approved platforms, native connectors and low-code tools.
• - Test, monitor and improve workflows based on efficiency, adoption and data quality.
• Master Data and Product Syndication
• - Represent Marketing’s needs within master-data governance and product-information initiatives.

Requirements

• Bachelor’s degree in marketing, information systems, business, computer science or a related field, or equivalent experience.
• Five or more years of experience in MarTech, digital marketing operations, eCommerce systems, platform integration or workflow automation.
• Experience managing connected marketing platforms and translating business requirements into technical solutions.
• Working knowledge of APIs, data mapping, system integrations and low-code automation.
• Strong project management, communication, documentation and problem-solving skills.

Preferred

• Experience with PIM, MDM, DAM, CRM, marketing automation, product syndication, eCommerce or analytics platforms.
• Familiarity with Salesforce, Salesforce Marketing Cloud, STIBO STEP, Salsify, Google Analytics or similar systems.
• Experience supporting a manufacturer, distributor or business with a complex product catalog.
• Familiarity with SQL, JSON, XML, JavaScript, REST APIs or AI-enabled workflows.