Responsibilities

• Lead the technical integration of Client's pre-installed software experience with Braze for omni-channel messaging across email, push and in-app
• Own the setup of omnichannel campaigns on Braze
• Instrument event tracking across Client's installed base, ensure reliable data flows between CDP (Hightouch), data warehouse (Databricks), and Braze
• Work with Product, Marketing, Operations, Engineering and Data teams to develop detailed functional design specifications, workflows and user journeys
• Design and implement scalable end-to-end solutions that support personalized customer experiences, manage complex data structures, user attributes, and event tracking
• Leverage segmentation tools to create dynamic audience segments
• Craft multi-channel campaign flows using Braze Canvas to drive customer engagement through automated messaging and real-time interactions

Requirements

• Braze integration
• Hands-on Braze SDK integration experience on Windows/desktop or web platforms
• Ability to instrument custom events, user attributes, and session tracking via Braze SDK with well-defined event schemas
• Familiarity with Braze REST API for server-side event ingestion and user profile management
• Knowledge around Liquid, APIs, webhooks.
• Ability to setup monitoring, alerting and reporting using Braze tools and enhancing them for customized business needs
• Braze campaigns, Canvas journeys, and audience segmentation
• Proficiency in building multi-channel campaigns (push, in-app, email) with proper frequency capping, quiet hours, and audience filters
• Strong understanding of Braze user profiles, custom events, and custom attributes to power personalized messaging
• Experience with Braze Connected Content for real-time data pulls and dynamic personalization within message templates
• Experience configuring A/B and multivariate tests within Braze and using analytics to validate message performance
• Data modeling, and data ingestion processes
• Strong SQL skills for building user segment tables, event schemas, and data models in Databricks
• Experience with Hightouch or similar reverse-ETL tools to sync CDP audiences and attributes into Braze
• Understanding of identity resolution — linking device-level or account-level IDs to unified Braze user profiles across Client's installed base

Preferred

• Familiarity with Databricks Delta Lake, notebooks, and scheduled jobs
• Experience with Braze Connected Content for real-time data pulls within message templates
• Knowledge of webhook integrations between Braze and external systems or internal APIs
• Exposure to A/B and multivariate test instrumentation within messaging platforms and downstream analytics validation
• Understanding of Client or similar security software deployment models — pre-install, OEM partnerships, and update-based messaging triggers