MarTech Digital Strategy Consultant (Adobe Experience Platform)

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

This role centers on leading requirements gathering for MarTech and CDP initiatives, translating business goals into actionable roadmaps, and aligning stakeholders on identity, audience, and data governance. It requires deep Adobe Experience Cloud experience, identity resolution expertise, and the ability to facilitate executive workshops. A range of preferred experiences and a strong benefits package are highlighted with this opportunity.

Job Description

Responsibilities

  • Lead requirements gathering and discovery workshops across marketing, analytics, and technology teams
  • Translate business objectives into actionable MarTech roadmaps
  • Best practice use case development and requirements building working closely with the business to prioritize and document needs
  • Align cross-functional stakeholders on CDP use cases and operating models
  • Drive adoption of best practices across enterprise environments
  • Define profile strategy including person and company-level identity logic
  • Work closely with Architects and Engineers to establish identity resolution and profile stitching methodology
  • Support enterprise data unification across multiple business units
  • Advise on marketing data layer structure, schemas, and governance standards
  • Define audience strategy (real-time and batch use cases)
Blue Acorn iCi logo

Blue Acorn iCi

3.9 Glassdoor

Blue Acorn iCi, an Infosys Company, is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience-driven commerce offerings.In an era of heightened expectations, it’s crucial to create exceptional interactions and experiences. No other company brings together engineers, data scientists, commerce experts, designers, and strategists to expand your reach, accelerate your sales, service your customers, and grow your business. Through these integrated capabilities and unparalleled expertise, Blue Acorn iCi makes content and digital commerce more effective for your organization.As your strategic partner, we improve the customer journey with insights from analytics and lift key metrics by conversion testing the entire online presence. For brands that need to establish a direct-to-consumer channel, we work from the ground up. Our end-to-end commerce solution includes pre-integrated software, an on-shore call center, performance marketing, and a warehouse with state-of-the-art packaging and shipping capabilities. Because digital transformation is a journey, we understand that brands need services that match their stage of digital maturity. Our solutions are tailored to meet you where you are and scale you to where you want to go. We’ve helped legacy brands and digital natives alike along their journey, including Le Creuset, Charter Communications, LoveSac, Dollar General, Bluemercury, Ticketmaster, Panera Bread, and Gerber.A professional services organization is only as effective as the people and the strategies it employs. Our team continually evolves advanced solutions in content and commerce and innovates our processes to improve client satisfaction. If you’re interested in learning how our services can empower you to improve your customer experience, contact us hello@blueacornici.com.

Founded in 2008
Charleston, South Carolina, USA
227 employees (17 in marketing)
77% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
32.5%
Direct
52%
Referral
7.3%
Social
6.7%
Paid
1.4%

Headcount Trend

Current headcount: ~226

Marketing Team

Marketing Team Size
9 (4% of company)
Marketing Roles Posted (Last 30 Days)
2