Marketplace Advertising Manager

Framingham, MA (On-site)

$78K/yr – $108K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own and optimize marketplace advertising strategy and budgets for a $200M+ revenue business, leading cross-functional partnerships and analytics-driven ROAS improvements.

  • Lead advertising strategies across Amazon, Walmart, Target, Google and marketplaces
  • Drive PPC optimization to maximize ROAS
  • Collaborate with cross-functional teams and agencies

Job Description

Responsibilities

  • Lead and execute advertising strategies across Amazon, Walmart, Target, Google, and additional marketplaces
  • Manage and optimize PPC campaigns to maximize ROAS
  • Conduct keyword research and SEO optimization
  • Analyze performance using Tableau, Excel, and analytics tools
  • Manage advertising budgets supporting a $200M+ revenue business
  • Partner cross-functionally and manage third-party agencies

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 5–7 years of digital advertising experience, focused on eCommerce
  • Hands-on experience with Amazon or marketplace PPC

Preferred

  • Master’s degree
  • Amazon or Google Ads certifications
  • Budget management and ROAS optimization experience

Benefits

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Staples logo

Staples

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986
Framingham, Massachusetts, USA
32K employees (2,908 in marketing)

Traffic Signals

Monthly Visitors
10.8M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
40.3%
Direct
52.2%
Referral
5.5%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~32.4K

Marketing Team

Marketing Team Size
1,686 (5% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$7M
Last Raise
$7M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $7M
  • Nov 1999
    Post IPO Equity

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